As part of New York’s major upgrade to the transportation infrastructure at Pennsylvania Station, America’s busiest transit hub, the city’s cherished Farley Post Office Building has been transformed into the new Moynihan Train Hall. To bring this reinvention to life, Empire State Development invited Moment Factory to collaborate on key media features that bring back the romance of travel while entertaining both daily commuters and travelers from afar.

Content Director for 3 of 7 animated capsules that highlight the vibrancy of New York City and NY State, the history of the iconic building and the natural beauty of the state at large. Spanning 4 massive LED screens, the ambient capsules bring delight and discovery to the passenger journey, making the hall feel alive.

In collaboration with Moment Factory. View the full project here.